Auré (pronounced aw-ruh) is Sherrill Furniture’s new modern organic collection — and it is now on the floor at Townehaus in Moorestown, New Jersey.
If you are looking for Sherrill Furniture in South Jersey, Philadelphia, the surrounding suburbs, or the New Jersey Shore, this is the showroom. We work with homeowners and with interior designers. We also offer our own design services. The pieces we bring in are highly curated. We expect only the best quality for our clients.
A collection that feels fresh — and still like home
What we like first about Auré is how fresh it feels. Soft organic curves. Quiet oak frames. A lighter hand than traditional upholstery. Nothing is shouting about the year it was designed.
It reads classic and modern at the same time. Cozy. Comfortable. The kind of furniture that looks right the day it arrives and still looks right ten years later, when the room has changed around it.
That is the vibe our clients actually live in — not a showhouse, not a catalog set. A home in Moorestown, Haddonfield, the Main Line, Collingswood, Princeton, or down the Shore, with kids, dogs, books, and late light through the window. Auré fits that life. The scale is generous without being bulky. The seating is meant to be used, not protected. You sit down and stay there.
Twenty years of selling upholstery — and why construction still matters
I am Michael Robinson. I have been selling upholstery for over twenty years. Before Carrie and I opened Townehaus, I spent those years in showrooms across this region, walking clients through frames, springs, cushions, and fabrics, and watching which pieces still looked honest after a decade in a real house.
That is the expertise we bring to every line we carry. Furniture quality is not a slogan. It is a set of decisions: how the frame is joined, whether the seat is built to be recovered, what the fabric will do when someone lives on it. We know construction. We know what lasts. We will tell you the difference.
Sherrill Furniture has been making custom upholstery in Hickory, North Carolina since 1945. Three generations of the same family. The factories never left the United States. Frames are still cut and assembled by hand. Seats are still built with the old 8-way hand-tied spring system that furniture people talk about when they mean the piece will still sit well in twenty years.
That is heirloom quality. These are the pieces you reupholster instead of throwing out. The pieces that get passed down to kids. That is the standard our clients already expect from Townehaus, and it is why Auré is on our floor.
Why Sherrill belongs at Townehaus
Townehaus is a furniture and interior design studio at 300 Mill Street in Moorestown. We design and sell American-made solid wood from shops we know. We do not put anything on the floor that we would not want in our own house.
Sherrill is not Amish casegoods. It is North Carolina upholstery at a very high level. The standard is the same: skilled people, real materials, and no shortcuts on the inside of the piece.
Auré fills a gap we have felt for a while. Some of our clients need the sofa that belongs with the white oak table. The chair that does not look rented next to a piece we designed. This collection speaks the same language as our own work: organic, textured, a little soulful, built to be kept.
It is made in the United States. That matters here. It is fully customizable — fabrics, leathers, wood finishes, cushion constructions — which is how we already work. Listen first. Then spec the piece to the life that will actually use it.
A curated fabric program, including performance
Sherrill’s fabric program for Auré is tightly edited. Not every pattern in the warehouse. A curated library that matches the collection: neutrals, texture, a little movement, nothing noisy.
Inside that library is a deep bench of performance fabrics. That is not a small point. Our clients want the look of a beautiful textile and the reality of a house that gets used. Spills, pets, weekend company, sand from the Shore. Performance options let us get there without giving up the hand or the color. If you want a quieter weave, a tougher finish, or a leather with some depth, we can get there from the same collection.
What is on the floor in Moorestown
You can sit in Auré today at Townehaus. On the floor right now:
The Jima Mid-Sofa — the more compact Jima, large enough to be the main sofa, scaled for a living room that still has to function
The Indy Swivel Chair — a conversation chair that turns toward the room instead of sitting still in it
The Onward Chair — sculptural oak frame, the piece people reach out and touch
The Rhea Mirror — an irregular oak frame around a simple oval glass; a little sculpture on the wall
Those four pieces already make a room: a sofa, two chairs with different jobs, a mirror that earns its place. Everything else in Auré — dining, casegoods, the larger Jima sectional, the beds — can be specified from here in the same design language.
Who we work with:
We work with homeowners who want a room that feels like theirs.
We also work with interior designers. If you are specifying Sherrill or Auré for a client in South Jersey, Philadelphia, the suburbs, or the Shore, we can pull fabrics, walk construction, and get the order right. Trade is welcome.
And we offer our own interior design services. Floor plans, finishes, whole-home direction, or a single sofa that has to earn its place next to a table we designed. Real design takes real time. That is why the showroom is by appointment — and why we still host Open Haus days when anyone can walk in.
South Jersey, Philadelphia, the suburbs, and the Shore
Townehaus is in Moorestown, New Jersey, at 300 Mill Street, Suite N, behind Moorestown True Value Hardware.
We regularly work with clients throughout South Jersey, Philadelphia, the surrounding suburbs, and the New Jersey Shore points. If you are searching for Sherrill Furniture near Moorestown, Cherry Hill, Haddonfield, Mount Laurel, Princeton, the Main Line, or the Shore, you can see Auré here, sit in it, and spec it with people who know how it is built.
Come sit. Then let’s specify it.
We did not bring Auré in because it is new. We brought it in because it is the kind of new that still looks right later. Fresh. Classic. Modern. Cozy. Comfortable. Made in the United States. Heirloom quality — the kind you recover, not replace.
The Jima is not a picture. The Onward is not a swatch. That is the whole reason we keep a showroom.
Book a private appointment, call or text the studio, or watch for the next Open Haus. Come sit. Bring floor plans, fabric ideas, or a designer’s spec. We will walk the pieces with you, talk construction and performance fabrics, and figure out whether Auré is the right language for the house — or whether something we design ourselves is a better fit.
Both answers are fine. The point is a room that feels like yours, built from pieces worth keeping.
FAQ: Sherrill Auré at Townehaus
Where can I see Sherrill Furniture near Philadelphia and South Jersey?
At Townehaus in Moorestown, New Jersey. We are at 300 Mill Street, Suite N, and we carry Sherrill’s Auré collection on the floor. We serve South Jersey, Philadelphia, the surrounding suburbs, and the New Jersey Shore.
What is the Auré collection by Sherrill?
Auré is Sherrill’s modern organic line — fresh silhouettes, natural materials, and a classic, cozy, comfortable feel. It is custom upholstery and casegoods made in Hickory, North Carolina.
Is Sherrill Auré made in the United States?
Yes. Sherrill has built furniture in Hickory, North Carolina since 1945. Auré is American-made.
Do you work with interior designers?
Yes. Trade is welcome. We help designers specify Sherrill and Auré — fabrics, finishes, construction, and orders — for projects in South Jersey, Philadelphia, the suburbs, and the Shore.
Does Townehaus offer interior design services?
Yes. We offer our own design services, from a single piece to whole-home direction. The showroom is by appointment so we can give the work real time.
Are performance fabrics available on Auré?
Yes. Sherrill’s Auré fabric program is highly curated, and it includes a large selection of performance fabrics for homes with kids, pets, and everyday use.
What Auré pieces can I sit in at the showroom?
Right now we have the Jima Mid-Sofa, the Indy Swivel Chair, the Onward Chair, and the Rhea Mirror on the floor. The rest of the collection can be specified from here.
Is this heirloom-quality furniture?
Yes. These are pieces built to be reupholstered, not thrown away — the kind that get passed down. Sherrill uses hand-assembled frames and 8-way hand-tied seating.
How do I visit Townehaus?
Book a private appointment at townehaus.com/book-showroom-appointment, call or text the studio, or come to an Open Haus. We are in Moorestown and work throughout South Jersey, Philadelphia, the suburbs, and the Jersey Shore.
